I was driving home from Brampton this afternoon listening to Eric Smith and Paul Jones on Fan 590 discuss the appropriateness of Tim Tebow thanking Jesus every time someone interviews him on television. Listening to the two of them and the multiple responses of those who called in was extremely informative. Once again I was reminded of how much people in southern Ontario have so little biblical memory. Yes the sabbath is a Saturday. Yes December 25th is not the actual day that Jesus was born on. I could go on but there really is no point to that. It is, however, a good reminder that many of those who profess to have a religious background don’t really have a biblical memory.The question for the afternoon was whether Tebow should be putting his faith out there. Sports have and will continue to be used as a platform for numerous points of view. We are long past the day of sports being a neutral venue. We market all kinds of things with sports. Pepsi, Coke, Budweiser, and Gatorade are but a few beverages of choice that use sport to get its message across. Rogers and Bell, Air Canada, and numerous restaurants are attempting to sell their message of the good life. Some times I wonder if consistently using Jesus at the beginning of an interview may come across as another marketing tool. This goes way beyond Tebow. It is the kneeling in the end zone after a touchdown, gathering for prayer after the game at the 55 yard line, cross t-shirts or the like. Certainly any follower of Christ brings Christ with them to any venue but we should be careful that we are not marketing him like another product. I am certain that Tim Tebow has no intent to do so, but I wonder if it may be coming across that way.Yes, I am Canadian. And yes we tend to be (generalization) less in your face about matters of faith but I wonder sometimes if we are confusing following Jesus with some advertising campaign.The biggest challenge in all of this, from my point of view, is whether the media is using Tebow’s consistent expressions of faith to somehow connect God with winning. I am fairly certain and very hopeful that Tebow is not in any way wanting to communicate that God is only about winning but if after every win Tebow continues to say, “I want to thank my Lord and Savior Jesus Christ” and that is all that gets reported there is a subtle message being communicated. To what extent does God really care all that much about whether Tim Tebow wins or loses a football game?Perhaps next time Denver loses, very soon, it would be good for the media to allow Tebow the air time to say once again, “I want to thank my Lord and Savior Jesus Christ”.